Patterning and Profiling

noun

• Recording a person's behavior and analyzing psychological characteristics in order to predict or assess their ability in a certain sphere or to identify a particular group of people.

verb

• Write about.
  • usage: "The author of this article profiles a famous painter"
  • synonyms: profile
• Represent in profile, by drawing or painting.
  • synonyms: profile

• (n.) In the construction of fieldworks, the erection at proper intervals of wooden profiles, to show to the workmen the sectional form of the parapets at those points.
• (p.pr.&vb.n.) of Profile.

Tracking consumers' online activities and using the data to create a profile of each person's interests.